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Available on the Pro, Teams, and Enterprise plans.
The HubSpot integration automatically syncs contacts you collect through Wave into your HubSpot CRM as Contacts. When a contact is created, updated, or deleted in Wave, HubSpot is updated in real time, with no manual imports required. Contact notes are kept in sync as linked HubSpot Notes.

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How to Connect

1

Open the integration

Go to Integrations → HubSpot.
2

Enable auto-sync (optional)

Turn on Auto-sync to import all existing Wave contacts into HubSpot immediately.
3

Connect HubSpot

Click Connect and sign in to your HubSpot account.
Wave requests permission to read and write CRM contacts, read your contact schema (to create custom properties), and read HubSpot owners (to assign contacts).

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What Gets Synced

Wave fieldHubSpot field
First namefirstname
Last namelastname
Primary emailemail
Primary phonephone
Companycompany
Job titlejobtitle
Citycity
Languagehs_language
Profile URLwebsite
Contact noteLinked HubSpot Note
Assigned team memberHubSpot owner (matched by email)
Sync direction: Wave → HubSpot (outbound only) When it syncs: Real-time on contact create, update, or delete

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Features

  • Auto-sync on connect: import all existing Wave contacts into HubSpot when you first connect.
  • Deduplication: if a contact with the same primary email already exists in HubSpot, Wave updates it instead of creating a duplicate.
  • Note sync: contact notes written in Wave are created or updated as linked HubSpot Notes.
  • Owner assignment: contacts are automatically assigned to the matching HubSpot owner based on email address.

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Limitations & Requirements

  • If your HubSpot plan has reached its contact limit, new contacts will not be synced.
  • Owner matching is done by email. If a team member’s email doesn’t match any HubSpot owner, the contact is created without an owner.
  • Two hidden custom properties (wave_sync_id, wave_note_id) are created in your HubSpot account during setup. They are used for deduplication and should not be deleted.

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Disconnecting

Go to Integrations → HubSpot and click Disconnect. This removes the integration and revokes Wave’s access to your HubSpot account. Contacts that were already synced remain in HubSpot.