Wave Connect August 2025 Update: New Features & Growth

Wave Connect has been in the digital business card space for 5 years, helping over 100,000 professionals and companies share and manage their contact information more effectively. Wave continues to lead the digital business card space as the best digital business card option for teams and individuals.

This month’s update highlights global growth, new hires, and major feature releases. From AI-powered badge scanning to offline QR codes for events, there’s a lot to unpack. In this update, I’ll walk you through everything Wave shipped in August and what it means for your networking and lead capture.

Wave’s Global Growth 🌍

This year marked a major milestone as Wave crossed 100,000 users globally. The United States continues to be the largest market, but growth is accelerating in Canada, the United Kingdom, the United Arab Emirates, and Australia.

On top of that, Wave has started entering new regions like Germany, Brazil, France, Mexico, and Italy. These expansions are critical because more international enterprises are looking for a reliable digital business card solution that works across offices worldwide. By building presence in these new markets, Wave is setting itself up as the standard networking tool for global teams.

Hiring and Team Expansion 👥

Wave also doubled its employee count this year. The biggest additions were in Sales, Operations, Customer Success, and Software Development.

More sales and customer success staff mean better onboarding for new enterprise clients. More developers mean faster feature releases and more integrations. And operational hires ensure Wave can handle logistics like printing NFC cards and supporting large enterprise rollouts without delays.

This kind of hiring push shows Wave’s commitment to scaling, not just maintaining. It’s a strong signal to customers that Wave is serious about long-term growth.

New Features 🚀

Two of the most exciting product launches this summer were Live Activities for iPhone and Offline QR Codes.

Live Activities gives iPhone users a faster way to share contact info and manage networking on the go. Instead of opening an app, you can now access your QR code directly from your lock screen. You can also take notes about the person you just met, add tags, and even create follow-up reminders. This essentially turns your phone into a real-time networking assistant.

Offline QR codes solve a very common problem: bad WiFi at events. You can still share your details instantly, and once the recipient gets back online, your card automatically loads. It’s small details like this that show Wave is built for real-world networking situations, not just ideal conditions.

Branding Tools for Teams 🎨

For larger organizations, brand consistency is everything. Wave rolled out new branding tools designed specifically for teams and enterprises:

• Custom domains for company-wide use

• Branded QR codes with logos and color schemes

• Branded footers on digital card landing pages

These features give companies more control over how their employees are represented. Instead of having thousands of slightly different profiles, teams can now enforce consistent branding while still allowing individuals to personalize their cards with their own details.

This is especially useful for industries like consulting, insurance, or automotive groups where first impressions are everything.

Integrations 🔗

Wave has always focused on integrating with the tools businesses already use. In August, several new integrations were added, including:

• Pipedrive

• GoHighLevel

• Workday

• BambooHR

• Google Contacts

• UKG

This adds to Wave’s existing integrations with HubSpot, Salesforce, and Zapier. The new additions mean that sales teams, HR departments, and enterprise IT staff can sync contacts and leads directly into the systems they already rely on.

It saves time, reduces errors from manual entry, and ensures no leads slip through the cracks.

Enterprise Performance ⚡

One of the challenges for any SaaS platform is scaling to meet enterprise demands. Wave has been investing heavily in infrastructure to ensure it can handle tens of thousands of employees on a single dashboard.

Faster responsiveness, more stability, and smoother onboarding experiences. Enterprise admins can now deploy cards the same day, even across large organizations.

For end users, the improvements mean a more reliable app experience.

AI-Powered Badge Scanner 🤖

One of the biggest highlights of this update is the new AI badge scanner. At large events or conferences, scanning hundreds of badges can be painful. Wave’s new scanner uses AI to pull data from badges, enrich it instantly, and add it straight to your CRM.

Captured details include:

• Phone number

• Email

• LinkedIn profile

• Website

• Company name

• Job title

Instead of manually typing in details or uploading CSVs, sales teams can walk out of an event with enriched, organized contacts ready for follow-up. This tool alone saves hours of manual data entry and helps companies respond to leads faster.

Paper Card OCR Improvements 📇

Even in 2025, paper business cards are still around. That’s why Wave continues to improve its OCR (optical character recognition) scanner.

The scanner is now powered by OpenAI, making it faster and more accurate. It can recognize more details on cards, even from blurry photos or unusual designs. For professionals who still collect paper cards at networking events, this update ensures those contacts aren’t lost or forgotten.

Final Thoughts

Wave continues to lead the digital business card market for both individuals and teams. The August 31st update highlights the company’s focus on:

• Expanding globally

• Scaling for enterprise customers

• Delivering features that make networking easier

• Building AI tools that save time and capture more data

With SOC 2 Type 2 certification, Wave also guarantees enterprise-grade security. And with recognition from G2 as the easiest-to-use digital business card, the simplest admin portal, and the fastest onboarding, Wave has built clear separation from competitors.

The future of networking is digital, and Wave is staying ahead of the curve.

About The Author