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Tags interface Tags help you categorize and organize your contacts. Use tags to group contacts by event, lead quality, follow-up priority, or any other criteria that makes sense for your workflow.

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Creating Tags

1

Go to Contacts

Open the Contacts tab in your Wave dashboard.
2

Select a contact

Click on the contact you want to tag.
3

Add a tag

Type a new tag name or select from existing tags. Tags are created instantly.

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How tags are used

You can use tags to:
  • Segment contacts (e.g., Leads, Clients, Partners)
  • Track where contacts came from (event, campaign, etc.)
  • Organize follow-ups or outreach
A single contact can have multiple tags, making your system flexible and scalable.

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Tag Examples

Here are common ways to use tags:
TagUse Case
Conference 2025Contacts met at a specific event
Hot LeadHigh-priority prospects
Follow UpContacts needing a follow-up
ClientExisting customers
PartnerBusiness partners and collaborators

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Filtering by Tags

In the Contacts view, click the tag filter to show only contacts with specific tags. You can filter by multiple tags at once.

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Best practices

  • Keep tag names simple and consistent
  • Use tags for actionable groups (not just descriptions)
  • Avoid duplicates (e.g., “Client” vs “Clients”)