37 Business Statistics You Never Knew About (Fact Checked)

37 business statistics

In the dynamic world of business, staying ahead isn't just about keeping up with trends; it's about foreseeing the next big shifts. For those in sales and marketing, knowledge isn't just power; it's the compass that guides success. Beyond the well-known stats, it's the surprising, lesser-known facts that can reshape our strategies.

In this blog, we're revealing 37 startling business stats that even the veterans might not know. These aren't just numbers; they're insights into sales figures and emerging marketing trends, the hidden markers pointing us to the future of business. Dive in with us as we explore these compelling stats and unlock the secrets they hold for sales and marketing success.

Eye-Opening General Business Statistics

General business statistics with an eye in the center

Growth and Market Trends (5 statistics)

  1. Global Business Services Growth: A recent study shows that the global business services market is growing at a CAGR growth rate of 21% from 2023 to 2032, reaching nearly $1.38 trillion by 2032. [Custom Market Insights, 2023]

  2. E-Commerce Surge: E-commerce sales in the US are expected to account for 15.6% of retail sales in 2023, totaling over $1.1 trillion. Globally, e-commerce sales are forecast to hit $6.3 trillion in 2024. [Oberlo, 2023; Shopify, 2024]

  3. SME Contribution: Small and medium-sized enterprises (SMEs) contribute up to 40% of national income (GDP) in emerging economies, showcasing their critical role in economic growth. [World Bank, 2022]

  4. Innovation Investment: While specific statistics on global R&D spending reaching $2.3 trillion in 2022 were not found, reports from UNCTAD and McKinsey discuss substantial investments in technology and sustainable development, indicating a strong focus on innovation. [UNCTAD, 2023; McKinsey, 2023]

  5. Green Business Boom: The sustainable finance market grew more than 10% to $5.8 trillion in 2022, reflecting significant growth in the green economy and sustainable business initiatives. [UNCTAD World Investment Report 2023]

Impact of Technology on Business (5 statistics)

  1. AI Adoption: 47% of digitally mature organizations have a defined AI strategy, underscoring the growing importance of artificial intelligence in business operations. [Gitnux, 2023]
  2. Cloud Computing Revolution: By 2024, 94% of enterprises are expected to be using a cloud service, with the cloud computing market size reaching $623.3 billion by 2023. [Cloud Zero, 2022]
  3. Cybersecurity Investment: Companies are increasingly prioritizing cybersecurity, with global spending on cybersecurity products and services expected to exceed $1 trillion cumulatively over the next five years. [Terranova Security, 2023]
  4. Remote Work Trend: Post-pandemic, 74% of companies plan to permanently shift to more remote work, redefining the traditional workspace. [Gartner, 2022]
  5. Blockchain in Business: The global blockchain technology market is forecasted to grow to $23.3 billion by 2023, highlighting its rising significance in various business sectors. [Statista, 2023]

Sales Statistics That Will Change Your Perspective

A cube with data

Global Sales Figures and Trends (5 statistics)

  1. Rising Global Sales: The global retail sales volume is projected to reach approximately $27 trillion by 2022, indicating robust growth in consumer spending. [Statista, 2022]
  2. Online Sales Growth: Online retail sales are expected to grow to $6.5 trillion by 2023, accounting for over a quarter of total retail sales. [Forbes, 2023]
  3. B2B E-Commerce Surge: B2B e-commerce sales are anticipated to outpace B2C, reaching $20.9 trillion by 2027, driven by the increasing digitization of transactions. [GlobalNewswire, 2023]
  4. Mobile Commerce Expansion: Mobile commerce is projected to account for 72.9% of e-commerce sales by 2021, highlighting the importance of mobile-friendly sales platforms. [Statista, 2021]
  5. Cross-border E-commerce: Cross-border e-commerce sales are expected to reach $1 trillion in 2022, demonstrating the growing global nature of online sales. [Forbes, 2023]

Sales Strategy and Success Rates (5 statistics)

  1. Effective Sales Training: Companies that provide comprehensive sales training have a 50% higher net sales per employee. [Hubspot, 2023]
  2. Importance of CRM: Organizations using CRM software have seen sales increase by up to 29%, sales productivity increase by up to 34%, and sales forecast accuracy increase by 42%. [Salesforce, 2023]
  3. Email Marketing Efficiency: Email marketing continues to be a powerful tool, with an average ROI of $42 for every dollar spent. [Financial Post, 2021]
  4. Social Selling Impact: 78% of salespeople engaged in social selling are outselling their peers who aren't. [LinkedIn, 2023]
  5. Customer Experience Focus: 86% of buyers are willing to pay more for a great customer experience, emphasizing the value of customer-centric sales strategies. [Forbes, 2020]

The Role of Digitalization in Sales (5 statistics)

  1. Digital Sales Adoption: 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. [Gartner, 2020]
  2. AI in Sales: 30% of all B2B companies will employ artificial intelligence to augment at least one of their primary sales processes by 2024. [Gartner, 2019]
  3. Virtual Selling Proliferation: 67% of the sales process is now completed digitally, even before the first meeting with a sales representative. [TechTarget, 2015]
  4. Online Sales Meetings: 57% of sales representatives believe that virtual meetings are just as effective, if not more, than face-to-face meetings. [GlobalNewswire, 2023]
  5. E-Commerce Personalization: Personalized e-commerce experiences can increase sales by 20%, showcasing the impact of tailored online interactions. [McKinsey, 2023]

Marketing Statistics You Can't Ignore

an ear with data and icons near it

Digital Marketing Evolution (5 statistics)

  1. Social Media Influence: By 2023, social media ad spending is projected to reach $173 billion, reflecting the medium's increasing importance in digital marketing. [Statista, 2023]
  2. Content Marketing Growth: 82% of marketers actively use content marketing, up from 70% in 2020, signifying its growing role in attracting and retaining customers. [Growth Badger, 2022]
  3. Rise of Video Marketing: Video marketing is not just trending; it’s essential, with 92% of marketers considering it an important part of their marketing strategy. [Smart Insights, 2020]
  4. Influencer Marketing Expansion: The influencer marketing industry is set to grow to $13.8 billion in 2023, indicating the power of influencers in consumer decision-making. [Statista, 2023]
  5. SEO Effectiveness: 49% of marketers report that organic search brings the highest ROI, making SEO a critical component of digital marketing strategies. [Word Stream, 2024]

Consumer Behavior and Preferences (5 statistics)

  1. Online Reviews Impact: 87% of consumers read online reviews for local businesses in 2021, up from 81% in 2020, highlighting the influence of digital word-of-mouth. [BrightLocal, 2023]
  2. Personalization Preference: Personalized email marketing campaigns can increase open rates by up to 26%, underscoring the importance of tailored communications. [Campaign Monitor, 2022]
  3. Mobile Shopping Preference: 72% of consumers say that mobile is their preferred way to browse and shop on the internet. [Klarna, 2022]
  4. Sustainability Influence: 73% of consumers are willing to change their consumption habits to reduce environmental impact, a factor increasingly considered in marketing strategies. [Nielsen, 2018]
  5. Brand Authenticity Value: 90% of consumers say authenticity is important when deciding which brands they like and support. [Frontify, 2022]

ROI on Different Marketing Channels (5 statistics)

  1. Email Marketing ROI: For every $1 spent on email marketing, the average return is $36, making it one of the most effective marketing channels. [Constant Contact, 2023]
  2. SEO Marketing ROI: Companies that invest in SEO can expect an average return of $22.24 for every $1 invested. [SEO.com, 2023]
  3. Social Media Marketing ROI: Social media marketing efforts yield an average return of $4.20 for every dollar spent. [Hootsuite, 2023]
  4. PPC Advertising ROI: Pay-per-click advertising returns, on average, $2 for every $1 spent, a 100% ROI. [Mega Digital, 2023]
  5. Influencer Marketing ROI: Influencer marketing campaigns can earn $5.20 for every dollar spent, demonstrating its effectiveness in reaching targeted audiences. [Influencer Marketing Hub, 2023]


The business world, especially in sales and marketing, is like a fast-moving river, constantly reshaped by new tech, customer habits, and global trends. The 37 stats in this blog? They're your paddle in these waters, giving you the lowdown on what's shaking things up. We're talking big leaps in e-commerce, the digital marketing wave, and how crucial it is to really 'get' your customers and give them what they want.

Here's the deal: knowing these stats is more than just being in the loop; it's about being steps ahead. These numbers are like your secret weapon, helping you make smart moves, tweak your game plan, and grab opportunities before everyone else. Whether you're diving into AI to boost sales, getting your email marketing on point, or just figuring out what your customers are really after, these stats are your roadmap.

To wrap it up, business today is all about the numbers. Stay sharp with these stats, and you're not just riding the wave—you're making it. It's all about using this knowledge to not just keep up but to lead the way in your field.

About The Author

George El-Hage Founder of Wave Digital Business Cards
George El-Hage
Founder & CEO of Wave Connect
George founded Wave Connect, a digital business card company looking to revolutionize how people connect. Wave has helped over 20,000+ businesses capture leads, connect with customers, and drive more sales.
Contact Details: george@wavecnct.com
Office Location: 3 Place Ville Marie, Montreal, QC H3B 4W8