Jobs Everyone Wants in America, But Few Actually Get

According to a November 2025 report on the American labor market, a PR Specialist is the hardest job to get, with far more people interested than openings available. The study by the digital business‑card provider Wave Connect examined more than 20 professions to reveal where job seekers face the biggest competition.

• PR Specialist is the most in-demand but least available profession in America, with nearly 50 people targeting one job opening.

• Creative roles face the toughest competition, as Copywriter and UX/UI Designer job titles both make the top 10.

• The Brand Specialist job is easiest to land right now, with interested candidates nearly matching the number of 1,800 available positions.

The research examined how often people look online for specific jobs and compared that to how many positions are actually being offered. The study used data from Google to see what people are looking for, counted active job listings on Glassdoor, and gathered salary details for each role. Every job was then given a score to show the gap between interest and availability. A higher score means far more people want the job than there are openings, making it harder to get hired.

Here’s a look at the top 10 most in-demand but least available jobs in the U.S.:

You can access the complete research findings here.

1. PR Specialist

• Interest in Job Vacancies: 65.6K monthly searches

• Job Openings: 1,353 positions

• Median Salary: $82K

• Job Competition Score: 99

PR Specialist takes first place as the most popular but least available job in America. Nearly 66K people look online for PR vacancies each month, but there are only about 1,400 openings listed currently. This creates a competition rate of almost 50 job-seekers for every available position. Despite the high interest, the role falls below many other competitive positions in terms of salary, paying around $82K on average.

2. Cybersecurity Analyst

Cybersecurity Analyst comes second. More than 85K people target these positions, yet employers post only 2,300 openings. This means about 37 people compete for each cybersecurity job. The role pays more than PR Specialist jobs, with typical cybersecurity analysts earning about $127K a year. 

3. Copywriter

Copywriter ranks third among the most competitive positions. The role is looked up by 22K interested applicants each month, but the opportunities are scarce, as there are only about 600 openings available currently. With 35 candidates per position, breaking into professional writing seems difficult, even though its high $85K salaries attract many.

4. Human Resources Specialist

Human Resources Specialist is the most popular job title in America. Over 430K job-seekers look for open HR positions monthly. Only 12,600 listings are posted across the US right now, creating competition with about 34 applicants per opening. In contrast with the interest, these jobs don’t pay particularly well, offering around $81K on average.

5. Financial Consultant

Financial Consultant rounds out the top five in-demand but least available jobs. There are about 90K people competing for 3,600 available consultancy roles right now. This is the same as 25 applicants per one opening, making it twice as competitive as a typical job. These positions offer one of the highest salaries in America at $171K per year, which likely drives much of the interest. 

George El-Hage, Founder & CEO of Wave Connect, commented on the study. 

"A lot of people choose careers based on what sounds interesting or what they hear from others, without looking into the actual job market first. Nearly 40% of workers say they would have chosen a different career path if they had better information early on. They might spend thousands on certifications or training programs, only to realize later that the field is far more crowded than expected. Checking the numbers first is always worth it. This is especially important today, when many jobs are getting automated and you may spend time and money on training for something that will no longer exist soon."